Main menu
Pinterest Facebook Youtube

Articles and news

Ikea hakkab virtuaalmaailmas mööblit müüma

Nn elustiilimängu ennast on müüdud juba üle saja miljoni eksemplari ning sellele on ilmunud ka järg, Sims 2. Viimasele omakorda on välja antud mitmeid lisasid ja täiendusi, millele juunikuus lisandub „Home Stuff“. See pakub erinevat sisustust mängutegelaste kodude jaoks. Virtuaalsel mööblil on Ikea kaubamärk ning sama välimus ja nimetus nagu Ikea tootekataloogis.

„Meie jaoks on see üks täiendav turustuskanal. Koostöö ise sündis aga Simsi mängijate pealekäimisel, kes tahtsid mängukeskkonda Ikea mööblit,“ ütles lehele Ikea pressiesindaja Ylva Magnusson.


Enamus Simsi mängijaid on küll liiga noored selleks, et Ikea kauplustes oste teha - viiest kolm on vanuses 13-24 aastat. Samas on igast neljast üks 25-34 aastane. See on Ikea jaoks juba oluline sihtgrupp.

Ikea ei avalikusta palju reklaam virtuaalkeskkonna kaudu firmale maksma läheb. Teistest Rootsi firmadest on varem Simsi keskkonda oma toodete „levitamiseks“ kasutanud ka rõivakett Hennes & Mauritz.


Aripaev.ee
Tekst: Sirje Rank
www.ap3.ee/Default2.aspx?ArticleID=11C785C7-9B85-468D-9FC2-C8F074841F28&ref=newsletter#continue

Submitted: 29.05.2008

You may also be interested in the following articles

This New Advertising Agency Office Design in New York Puts Work Before Play

This New Advertising Agency Office Design in New York Puts Work Before Play

The new advertising agency office design for Wieden+Kennedy New York takes the “playground” tone down a notch only to focus on work-related necessities without forgetting aesthetics. Well known for their work with Nike, Wieden+Kennedy New York’s offices were recently updated to suit their employees’ and company’s needs. The agency’s new 50,000 square feet New York offices flaunt a rounded walnut-clad staircase connecting two of the three floors.

How to distinguish different stretch ceiling manufacturers and installers

How to distinguish different stretch ceiling manufacturers and installers

Lately in Europe there has been a large growth of different stretch ceilings manufacturers and installers, so we decided to analyse how to distinguish them from each other. Researching the web, all manufacturers and installers seem to have similar prices and quality, so it may be difficult to tell the difference between them. There are a lot of stretch ceiling providers, but the product itself is quite new for many countries and there isn´t a lot of information available.

click to see all